MARLBOROUGH – Nowhere in New England is there a fun destination quite like Apex Entertainment. With 4 stories of recreational and sports activities, Apex Entertainment has something for everyone.
“We’re 100,000 square feet of pure fun,” said Director of Field Marketing Rob Luzzi. “We offer bowling, sports simulators, indoor go-karts, an arcade, a full restaurant menu , and an 18-hole glow-in-the-dark mini-golf course. The best part is, the customers can choose which activities they want. It’s a la carte, so you only pay for what you want to do. There is no admission fee.”
The fun is also evident in the food that Apex Entertainment serves.
Luzzi said, “All of our food is fun and shareable. We serve New England’s largest pretzel, and we have a 2-foot long hot dog called The Big Dog. We’ve elevated our food service to offer items that no place else offers.”
It is no surprise that families are frequent visitors to Apex Entertainment. For kids 10 and under, Apex has a play place in Apex Kids with an indoor jungle gym and inflatables. The play place is frequently reserved for birthday parties.
“Each party is assigned an Apex party host so the parents can relax,” said Luzzi. “They pick the activities that they want included in the party, and the kids have a great time.”
Apex Entertainment has earned a reputation as a venue for concerts, athlete appearances, and other large-scale events. Its dueling pianos show is a big draw for audiences, as are the athlete appearances which have included former Bruins defenseman Zdeno Chara, former Celtics player Tacko Fall, and former Patriots linebacker Dont’a Hightower.
The 4000 square foot event space at Apex Entertainment is available for holiday parties, seminars, and business meetings.
“Companies love us for team-building events. A business will typically hold a meeting in the morning, then have team-building after lunch,” said Luzzi. “The bowling, go-karts and the indoor Full Swing Golf simulators are very popular with our business-oriented customers.”
Apex’s sports simulators offer 14 sports experiences, including golf, soccer, lacrosse, football, rugby, baseball, basketball, and dodgeball.
The Marlborough site is one of Apex Entertainment’s four locations. There are three others in Syracuse and Albany, New York, and its newest site in Virginia Beach.
Apex hosts school events throughout the year and is highly visible in its support of local charities and non-profit organizations.
“We host the Apex 5K race in September, which supports The New England Center for Children and the Hole in the Wall Gang in Connecticut,” said Luzzi. “The 5K this year was followed by our indoor Beer Summit to benefit Clear Path for Veterans. We also partner with Crossroads Continuum in Hudson . We’re a boots-on-the ground destination with a dedicated mission to support our community.”
Luzzi recalls how Apex had to shift gears during 2020 during the pandemic.
“The local community kept us going during COVID, and we are grateful to give back.”
Apex Entertainment is part of RAVentures Hospitality Group, which also owns the brands of Evviva Trattoria, 110 Grill, Kelly’s Roast Beef-Florida, and Willie Jewell’s Old School Bar-B-Q.
For 2023, Luzzi and the Apex team plan to continue to grow the Marlborough location and stay active in the community.
“People come to Apex from all over New England,” said Luzzi. “People hear about us and see us as a destination. We want to be the go-to place for fun, and we want everyone to come here and have a great experience.”
Apex Entertainment is located at 21 Apex Drive in Marlborough, MA. Visit their website at apexentertainment.com.
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