Saturday, June 10

Fashion

5 Years After Its Launch, I've Convinced Over 700 People to Buy This $18 Mascara
Fashion

5 Years After Its Launch, I've Convinced Over 700 People to Buy This $18 Mascara

Confession time: As a beauty writer, especially as a beauty writer who works in the digital editorial world, it can feel like you spend hours of your day talking about and reviewing beauty products only to send your inner thoughts off into a big, black abyss. Even though I know it's irrational and many people do, indeed, see the articles I write, it can sometimes feel like no one is actually reading or buying into the products I love and recommend. That is, of course, until I receive a DM from someone freaking out over how good a perfume I waxed poetic about is or I see the weekly and monthly stats for clicks and page views my stories have accrued. But still! One of the cool things about my job is all of the tools I have at my fingertips to help me better understand the types of content an...
The 50 Best SSENSE Summer 2023 Sale Finds
Fashion

The 50 Best SSENSE Summer 2023 Sale Finds

Photo: Morgane Maurice for Who What Wear; PICTURED: @minahabchi Maybe it's just me, but it seems like emotional tumult is in the air these days. It's not a dramatic assessment, considering that an endless cycle of bad news can leave anyone in a perpetual state of grief. When the world feels bleak, it's nice to occasionally find an escape from real-life problems, and instead be consumed by emotio...
Brooklinen Sale 2023: Sheets, Bedding, and Bath For Less
Fashion

Brooklinen Sale 2023: Sheets, Bedding, and Bath For Less

Whenever there's a Brooklinen sale, we, as sleep-loving folk, collectively lose our minds over the wealth of bed sheets, bathroom linens, and pajamas we can swaddle ourselves in at a discounted price. Well, sleepy friends, it's time to lose your mind, because for Memorial Day, the brand that makes some of the best bedding in the biz is giving you 20% off sitewide. From the brand's bestselling linens to bedding accessories, to bath products, everything is included here. If your linen closet is looking paltry or you're expecting houseguests any time soon, now is the time to stock up. Brooklinen remains one of our most stood-behind direct-to-consumer bedding brands, and has starred in a number of our bedding and linen testing guides for years. That's because the brand has truly set itself apa...
23 Best Memorial Day Mattress Sales 2023: Helix, Casper, Leesa
Fashion

23 Best Memorial Day Mattress Sales 2023: Helix, Casper, Leesa

Birch: Score a new sustainable mattress from Birch for 25% off as an early Memorial Day treat with the code MEMORIALDAY25, plus two free Eco-Rest pillows where that came from. Aviya: Aviya's spring sale finds the brand taking $200 off every single mattress it offers, like its superlative hybrid mattresses.Eight Sleep: Eight Sleep's ultra-techy, adjustable, sleep-tracking Pod 3 mattress can be yours for $100 less during this sale season. Better sleep, and a non-creaky mattress? Now, that's amore. Cocoon by Sealy: The Chill mattress is a chill 35% off, with some complimentary pillows and sheets in the mix to sweeten the deal.Purple: Purple's current sale is actually the best we've seen from the funky mattress brand in quite a while. A Purple mattress bundle can be yours for up to $800 less t...
6 Summer Top Trends That Pair Well With Everything
Fashion

6 Summer Top Trends That Pair Well With Everything

Photo: Courtesy of Ferragamo; Courtesy of Tibi; Courtesy of Brandon Maxwell What bubbles to the top of your mind when you think of summer trends? So often, this time of year is associated with specific trend categories—e.g., sandals, swimwear, and dresses. And while there's nothing wrong with wanting to know what the coolest shoes for the summer are, in a rush to focus on those more seasonal tre...
John Mayer Wears the Hot Watch Brand of the Moment
Fashion

John Mayer Wears the Hot Watch Brand of the Moment

For more insider watch coverage, get Box + Papers, GQ's newsletter devoted to the watch world, sent to your inbox every Thursday. Sign up here.The independent watch brand takeover has reached a fever pitch over the last month. It began a couple of weeks ago, at an auction dedicated entirely to the beloved watchmaker F.P. Journe, where multiple pieces moved for over $1 million. It continued this week, when the first watch to hit auction from Rexhep Rexhepi—the watchmaker rumored to have thousands of folks on the waitlist to own one of his pieces—sold for a final price of $924,000, nearly triple the initial estimate. But the latest instance might be the one with the most power to bring independents fully into the mainstream: This month, John Mayer was spotted on tour wearing F.P. Journe’s Èl...
Saks’s New Wave Program Is Changing the Fashion Industry
Fashion

Saks’s New Wave Program Is Changing the Fashion Industry

Photo: Courtesy of Anna Irving; Courtesy of Tory Burch; Launchmetrics Spotlight/ Ludovic de Saint Sernin; Courtesy of Proenza Schouler Here's a harsh truth: Breaking into the fashion industry is no easy feat. There are numerous hurdles for designers, especially those from marginalized communities, including finding funding, carving out a niche in an oversaturated market, and getting stock-listed...
How a Spaceship Watch Raised Almost $1 Million on Kickstarter
Fashion

How a Spaceship Watch Raised Almost $1 Million on Kickstarter

Kickstarter was quite a thriving space for watch brands at one point. “It got really crowded,” said Ariel Adams, the founder of aBlogtoWatch, which documented the phenomenon closely, and used to frequently work with these new brands on sponsored posts. (Tellingly, the site hasn’t posted a sponsored story like that since 2020.) “It was like a feeding frenzy.” According to Watch Pro, watch projects on Kickstarter raised a monumental 31,810,783 Swiss francs in 2017, but that number dropped precipitously over the next few years. Funding for watch projects fell to 18,843,135, 17,029,546, and 11,828,725 Swiss francs in 2018, 2019, and 2020. Naturally, the number of successful projects dipped too: from 93  in 2017 to just 38 in 2020. (Kickstarter did not respond to a request for more recent figur...
45 Affordable Summer Clothing Finds That Look Expensive AF
Fashion

45 Affordable Summer Clothing Finds That Look Expensive AF

Photo: @daniellejinadu; STYLING: Anthropologie Petra Drop Earrings; Aritzia Blouse and Skirt Not to be dramatic, but I've probably spent thousands of hours staring at clothing. In that time, I've almost become jaded or immune to overreacting (call it an occupational hazard, if you must). It's not that I don't find things exhilarating anymore; I'm just harder to impress. While I'll always love th...
The Weeknd Knows There’s Nothing Cooler Than Wearing a “Ladies” Watch
Fashion

The Weeknd Knows There’s Nothing Cooler Than Wearing a “Ladies” Watch

For more insider watch coverage, get Box + Papers, GQ's newsletter devoted to the watch world, sent to your inbox every Thursday. Sign up here.The Idol, the new HBO show starring The Weeknd, debuted to, erm, uneven reviews at Cannes yesterday. Still, that didn’t prevent the cast from putting on a killer display on the red carpet, where the singer continued one of the most sensible horological trends of 2023. The Weeknd’s stunning gem-set Piaget, the Limelight Gala High Jewelry Watch, was technically designed for—and marketed to—women. “More than a women's luxury watch…” reads a bit of copy on Piaget’s site. You can say that again. There’s a reason brands and watch boutiques alike are shunning gendered categorization more and more these days. For starters, it doesn’t make a ton of sense to ...