Nikita Mehta is the Co-Founder and Creative Director of Fable & Mane. She started the brand with her brother, Akash, to share the traditional Indian hair care secrets.
I’d love to know more about the brand. What was the inspiration behind it?
“When Akash and I were children, Nani (grandma) would visit us from India and we’d sit in a hair-oiling train while she massaged our heads lovingly with a handcrafted blend of Ayurvedic plants and herbs. Her healing hands would help to melt away any feelings of stress or anxiety, and she’d tell us magical fables of India’s rich plant and animal kingdom. A few years ago, during a time of stress, I experienced hair loss so I went back to my roots to this time-tested ritual to help grow healthier, stronger, and more hydrated hair. We wanted to share these ancient rituals of Ayurveda and Indian beauty secrets with the modern, everyday consumer, and that’s how Fable & Mane was born.”
Can you tell me more about the Ayurvedic ingredients that are used and what makes them so beneficial for the hair and scalp?
“Our triple-A complex of amla, ashwagandha, and aloe is found in all Fable & Mane products for ultimate hair hydration, strength, and growth. Amla is nature’s miracle berry and a natural conditioner that’s rich in vitamin C. It’s brilliant for adding shine to lackluster locks and adding hydration to strands. Ashwagandha strengthens the scalp barrier and protects it from external stressors, making it brilliant for hair growth from the root. Finally, aloe is nature’s hydration hero – it gives hair that coveted natural gloss and shine, retains moisture in each strand, and is especially beneficial for sensitive scalps.”
Do you have any tips and tricks for using the HoliRoots Repairing Hair Mask?
“I always apply a generous amount on wet hair in the shower, but my favourite way to use this is on dry hair before a steam or sauna. I find the results last twice as long, I don’t need to put any product on after washing as my hair is already detangled and silky smooth and soft.”
What about the HoliRoots Pre-Wash Hair Treatment Oil?
“Not only is the HoliRoots Hair Oil great for weightless hair hydration and stimulating healthy hair growth, but it can be really grounding and a mindful experience. I always inhale the scent before applying, rubbing a few drops on my scalp with deep breaths. I also love to mix some of the oil with our hair mask for a double hydration mask which leaves my hair silky soft and smooth.”
What about the MahaMane Smooth & Shine Hair Oil?
“The best way to use this oil is to press it into the ends, rather than rub. Use it on the mid-lengths and ends on damp hair and blow-dry in. My hair is left frizz-free and it smells amazing!”