With this experience in mind, plus a deep love for nostalgic 90s beauty looks, Shaik explored something new—launching her own brand. “When I was 22 I knew I wanted to create a beauty brand,” she says.”It’s been a passion of mine for so many years! I’ve created Pinterest mood boards, spoken to influential expert estheticians, and researched what works for aging skin. My aim is to create SALA as the most trusted beauty brand with clean and cruelty-free formulas sourced from Korean beauty labs…I want my customers to feel happy, confident, and alive!”
The brand’s first product, which just launched last month, is a modern mascara that pays homage to the iconic 90s lash look of supermodels like Cindy Crawford, Naomi Campbell, Christy Turlington, and more. She says it’s the “perfect” mascara and one she “can’t live without.” It might be the brand’s first and only product for now, but we can expect more where that came from…In the meantime, we’re shopping for all Shaik’s best beauty recommendations.