Saturday, June 10

Tag: beauty

5 Years After Its Launch, I've Convinced Over 700 People to Buy This $18 Mascara
Fashion

5 Years After Its Launch, I've Convinced Over 700 People to Buy This $18 Mascara

Confession time: As a beauty writer, especially as a beauty writer who works in the digital editorial world, it can feel like you spend hours of your day talking about and reviewing beauty products only to send your inner thoughts off into a big, black abyss. Even though I know it's irrational and many people do, indeed, see the articles I write, it can sometimes feel like no one is actually reading or buying into the products I love and recommend. That is, of course, until I receive a DM from someone freaking out over how good a perfume I waxed poetic about is or I see the weekly and monthly stats for clicks and page views my stories have accrued. But still! One of the cool things about my job is all of the tools I have at my fingertips to help me better understand the types of content an...
Meghann Fahy's Minimal Beauty Routine Is Built on These 6 Iconic Items
Fashion

Meghann Fahy's Minimal Beauty Routine Is Built on These 6 Iconic Items

If you're anything like us, you waited with bated breath to watch the finale of The White Lotus. You probably also couldn't stop talking about it with friends, colleagues, and even random acquaintances at the hair salon. While there are so many characters to discuss, one of our favorite ones was Daphne, the breezy hotel guest who always looks effortlessly put together under the Sicilian sun.  Meghann Fahy, who played Daphne, seems similar to her character in that she has a friendly, approachable way about her and a rather effortless approach to beauty. We caught up with the actress to talk about all things skincare and makeup, including how she prevents allergies from wreaking havoc on her routine, the ins and outs of her decidedly minimalist makeup bag, and the beauty tools and devices sh...
Every Product My 34-Year-Old Brother Uses to Get Glowy Skin
Fashion

Every Product My 34-Year-Old Brother Uses to Get Glowy Skin

Photo: @kaitlyn_mclintock Life's not fair, or so the old saying goes. For me, nothing demonstrates that better than the fact that my 34-year-old brother has better skin than me. And I don't say that lightly. Here are the facts: I'm six years younger than him, I've been using skincare products consistently since I was a teenager, and I'm diligent about sunscreen. Eric, on the other hand, didn't h...
Kendall Jenner Wore Drugstore Makeup to the Met Gala
Fashion

Kendall Jenner Wore Drugstore Makeup to the Met Gala

Photo: Getty Images There were so many standout looks at the 2023 Met Gala, and Kendall Jenner was one of them. The model and reality star wore a Marc Jacobs bodysuit with black sequins, a bright silver collar, and sweeping floor-length sleeves. However, as beauty editors, we looked beyond her obviously eye-catching outfit to focus on her hair and makeup. The latter was subtle yet flawless, comb...
Spicy “Sunburnt” Blush is Taking Over TikTok—14 Products You'll Need to Try It
Fashion

Spicy “Sunburnt” Blush is Taking Over TikTok—14 Products You'll Need to Try It

When it comes to beauty trends, it's no secret that TikTok has risen to nearly legendary status as one of the biggest sources of inspiration for Gen-Z users. Trends come and go in record time; serving as the driving force behind digital creators, consumers, and brands. One of the most recognizable of these beauty trends (and perhaps, the trend that has remained as influential as it was when it first appeared on the platform three summers ago), is the "sunburnt" blush look consisting of sun-kissed skin and warm-toned makeup.I spoke to celebrity makeup artist Edward Cruz who's star-powered client list includes the likes of Anna Wintour, Brooke Shields, Danai Gurira, and Busy Phillips. "It's a fun look that is going strong, three summers in a row," Cruz says of the sun-soaked makeup look. "I ...
Reviewed: Lemme Sleep | Who What Wear
Fashion

Reviewed: Lemme Sleep | Who What Wear

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please testers endorse without reservations.The majority of our Deep Reviews will feature our editors' honest, ultra-hot takes on entire product categories or multiple products from a particular beauty brand, but every so often, we'll sprinkle in a special single-product format called Honestly, I Love...
Miranda Kerr Is My Wellness Icon—16 Products She Swears By for Glowing Skin
Fashion

Miranda Kerr Is My Wellness Icon—16 Products She Swears By for Glowing Skin

Miranda Kerr is known for many things, including being a Victoria's Secret Angel, being the founder and CEO of Kora Organics, and being a health and wellness devotee. This list is made all the more impressive when you consider she's juggled it all with motherhood. (She's a parent to three boys.) So yeah, you could say that Kerr knows a thing or two about committing to little moments of self-care in the midst of a demanding day.  On the eve of her 40th birthday, I caught up with the multi-hyphenate to talk about all things skincare, health, and wellness. And let me tell you—Kerr just might be my new beauty icon. She approaches life, and her routine, with quiet confidence and lighthearted humor. Ahead, learn all about Kerr's newest product, which just so happens to be the world's first certi...
I'm a Beauty Director—See How I Would Spend $150 at Sephora, Nordstrom, and Ulta
Fashion

I'm a Beauty Director—See How I Would Spend $150 at Sephora, Nordstrom, and Ulta

Spring and summer are just around the corner, and with a new season also comes an insatiable itch to mix up my beauty routine and restock some of my favorite products. Anyone else? That said, once I get busy scrolling at retailers like Sephora, Nordstrom, and Ulta, there's really no stopping me, and I have to put a cap on my spending.So what would I do with $150 at Sephora, Nordstrom, and Ulta? Keep scrolling. Below, I'm sharing a mix of the beauty standbys I love, plus some new products I have my eye on. A new season always calls for a little fragrance refresh. Blackberry & Bay has been a longtime love of mine, but I especially gravitate toward it when the days are dewy, cool, and a tad overcast (basically every day in L.A. lately). The brand says the mix of blackberry, bay leaves, an...
Hypochlorous Acid Is the Key to a Calm Complexion
Fashion

Hypochlorous Acid Is the Key to a Calm Complexion

Photo:   According to Ron Robinson, Cosmetic Chemist and Founder of BeautyStat.com, the recent popularity of hypochlorous acid can be traced back to the pandemic. "Hypochlorous acid grew in awareness and popularity during the pandemic given that it’s used in household cleaning, sanitizing, and disinfectant products," he says. It has the ability to kill viruses and bacteria (including the COVID-1...
We Rigorously Tested 13 of the "Best" BB Creams—These 8 Passed
Fashion

We Rigorously Tested 13 of the "Best" BB Creams—These 8 Passed

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please testers endorse without reservations.Sometimes, wearing a full-coverage foundation feels like putting on a latex mask. And on the flip side, going totally bare-faced can feel daunting. For days when both sides of the spectrum feel impossible, it’s best to reach for a base product with flexible coverage that ...