5 Years After Its Launch, I've Convinced Over 700 People to Buy This $18 Mascara
Confession time: As a beauty writer, especially as a beauty writer who works in the digital editorial world, it can feel like you spend hours of your day talking about and reviewing beauty products only to send your inner thoughts off into a big, black abyss. Even though I know it's irrational and many people do, indeed, see the articles I write, it can sometimes feel like no one is actually reading or buying into the products I love and recommend. That is, of course, until I receive a DM from someone freaking out over how good a perfume I waxed poetic about is or I see the weekly and monthly stats for clicks and page views my stories have accrued. But still! One of the cool things about my job is all of the tools I have at my fingertips to help me better understand the types of content an...