EA Sports – Gloomberg News

Image: EA SportsFIFA 23 is currently up for preorder around the world, and is supposed to be a full-price retail release, but in one particular market on one particular store, customers could get one hell of a bargain.Last month, anyone browsing the Epic Games Store in India would have seen that while the standard edition of FIFA 23 cost ₹3,499 (USD$44), the Ultimate Edition—which should have been ₹4,799 (USD$60) was instead listed at ₹4.80.The error was first discovered in late JulyImage: TwitterThat is not a sale price, that is an error, one where the store has clearly put the decimal point in the wrong spot. ₹4.80 works out to be six cents, and as word spread about the savings, users flocked to the store and bought the game. And not just Indian gamers, either; once news got out, fans we...

Photo: Christian Petersen (Getty Images)The video game market is consolidating like never before, and Electronic Arts is scrambling like everyone else. The Battlefield and FIFA maker recently pursued a merger with NBCUniversal, and also held potential acquisition talks with Disney, Apple, and other companies, according to a new report by Puck. While a deal isn’t currently in the works, it doesn’t sound like EA plans to give up anytime soon.“In recent years, as media companies have taken greater interest in the rapidly growing gaming industry, Wilson and Electronic Arts have held talks with a number of different potential suitors, including Disney, Apple and Amazon, sources with knowledge of those talks told me,” wrote Puck’s veteran media reporter, Dylan Beyers. “Several sources familiar w...

Tag: EA Sports

FIFA 23 Accidentally Sells For Six Cents, EA Honors The Mistake

EA Was Deep In Merger Talks With NBCUniversal