Friday, December 2

Tag: Kraft

Kraft Macaroni and Cheese is changing its name to Kraft Mac & Cheese
Business

Kraft Macaroni and Cheese is changing its name to Kraft Mac & Cheese

Kraft Macaroni and Cheese is changing its name after 85 years, KraftHeinz, announced. The iconic blue boxes and bowls will now read Kraft Mac & Cheese, and the logo will be updated. "The change from 'macaroni and cheese' to 'mac & cheese,' is meant to reflect the way fans organically talk about the brand," the company said in a press release. "The iconic blue box now features just a single-color hue of blue and amplifies the brand's most recognizable asset — the noodle smile, now even more delicious and dripping with creamy, cheesy goodness."The company said all aspects of the brand identity will be updated – the name, the logo, brand colors, typography, photography, iconography and packaging.  After 85 years, the company is changing the product's name and b...
Heinz Ketchup is getting an eco-friendly makeover: “The ketchup bottle of tomorrow”
Business

Heinz Ketchup is getting an eco-friendly makeover: “The ketchup bottle of tomorrow”

According to food and beverage giant Kraft Heinz, even condiment packaging can be sustainable. The company announced this week that it's pairing up with sustainable packaging company Pulpex to develop a "paper-based, renewable and recyclable bottle." The bottle, Kraft Heinz said, is aimed to be made from "100 percent sustainably sourced wood pulp." Heinz is the first sauce brand to test such packaging, the company said. "This collaboration is the latest step in its journey to reduce its environmental footprint," the company said, adding that it's part of their goal "to make all packaging globally recyclable, reusable or compostable by 2025."  According to Pulpex's website, the containers are made from "sustainably sourced wood pulp" that's accredited b...