Kraft Macaroni and Cheese is changing its name to Kraft Mac & Cheese
Kraft Macaroni and Cheese is changing its name after 85 years, KraftHeinz, announced. The iconic blue boxes and bowls will now read Kraft Mac & Cheese, and the logo will be updated. "The change from 'macaroni and cheese' to 'mac & cheese,' is meant to reflect the way fans organically talk about the brand," the company said in a press release. "The iconic blue box now features just a single-color hue of blue and amplifies the brand's most recognizable asset — the noodle smile, now even more delicious and dripping with creamy, cheesy goodness."The company said all aspects of the brand identity will be updated – the name, the logo, brand colors, typography, photography, iconography and packaging.
After 85 years, the company is changing the product's name and b...