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8 Trends From London Fashion Week That Will Define 2024

21Sep

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Fashion

8 Trends From London Fashion Week That Will Define 2024

Photo: Launchmetrics Spotlight/Roksanda; Courtesy of Holzweiler;Courtesy of Frolov It's that time of year again. The air is getting chillier, Pumpkin Spice Lattes are back, and people are considering unpacking their sweaters from storage. But for style-conscious folks, only one thing consumes every thought in our brains: fashion month. Every September marks when editors, buyers, stylists, and st...

Fashion's New Guard Is Assembling Around the World

Apart from the major fashion houses that have found ways to remain relevant for decades, most brands, like trends, cycle through periods of highs and lows. As hard as that may be to come to terms with, it’s the way of the industry. Consumers only have so much attention they can pay to fashion, which means that not every brand can sit at the helm forever. New names replace old favorites, and while we’ll never forget the designers and labels that came before, one of the most refreshing aspects of this business is the never-ending pool of fresh talent that brings forth unexpected trends and introduces us to unfamiliar perspectives. As we speak, the next generation of industry-shaping designers is assembling around the world in established capitals like Paris and London as well as growing fash...

Who Is She: Jordan Grant, London's Consummate It Girl

Who Is She is a column that unveils the most elusive tastemakers on the internet.The term "fashion girl" is an overworked cliché that I'd rather not use at this point, but let this be the 1% of cases where the phrase is actually applicable. If I could assemble all of the qualities that embody what it authentically means to live, breathe, and consume fashion, one of the first people that comes to mind is Jordan Grant. Quite literally, fashion is a resounding part of her life. She's the content director for Heat—a London-based commerce company "curating new luxury for a new generation of consumers." Geared toward a Gen-Z audience, the brand takes the viral sensation of mystery boxes to a whole new level vis a vis incremental drops including high-end designer pieces. Heat has recently secure...