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Beauty Maximalism Is in Full Swing: 10 Trends Straight From Backstage at NYFW

18Sep

By Gloomberg NewsNo Comments

Fashion

Beauty Maximalism Is in Full Swing: 10 Trends Straight From Backstage at NYFW

This season at New York Fashion Week, there was one thing everyone wanted to talk about: New York is back. Though there have been a few seasons since the COVID-19 shutdown, everyone backstage and front of house seemed to be in agreement that this season felt like the first true post-COVID fashion week. The parties roared in full force, the shows were full of jubilant energy, and the beauty… Well, it was the best we’ve seen in years. The beauty at fashion week always runs the risk of being boring. It makes sense—paring down beauty to make the clothes the focus is an age-old tactic. If maximal beauty is done right, however, it’s able to make the clothing line come to life in a new, more interesting way. This season, many designers were perfect examples of this. At Dauphinette, embellished br...

Reviewed: About-Face Matte Fluid Eye Paint

17Sep

By Gloomberg NewsNo Comments

Fashion

Reviewed: About-Face Matte Fluid Eye Paint

Photo: Amrita Mehta/About-Face Since it's been a while since I've last used such highly pigmented liquid eye shadows, I had to ask an expert for tips and tricks. Luckily, makeup artist Amrita Mehta was there to answer my call. How do you recommend applying this product?"The Matte Fluid Eye Paints can be applied in a variety of different ways. I recommend working in thin layers and varying your t...

The Founder of Mara Shares Her Skincare Essentials

20Aug

By Gloomberg NewsNo Comments

Fashion

The Founder of Mara Shares Her Skincare Essentials

Photo: Allison McNamara McNamara mirrors the brand's simple skincare philosophy in her own "less is more" routine. "You can have incredible skin in three steps or less, which is why at Mara we always say, 'Cleanse, treat, hydrate.' It's really as simple as that," she says. "Skincare should be intuitive, and your routine should have all the key ingredient pillars that you cycle through depending ...

15 Always-Popular Beauty Items to Buy Before Fall

5Aug

By Gloomberg NewsNo Comments

Fashion

15 Always-Popular Beauty Items to Buy Before Fall

Photo: There are two types of people out there—those who wait with bated breath for the first day of fall to arrive, and those who mourn the end of summer. Somehow, I'm both. I'll miss warm, sunny days, but I'm excited to bring out my favorite sweaters and jackets. I'll miss the beach, but I'm excited to buy a fresh new face oil. I'll miss late-night drinks on the patio, but I'm excited to wear...

How to Ace Early 2000s Makeup, According to a Beauty Director I Trust

4Aug

By Gloomberg NewsNo Comments

Fashion

How to Ace Early 2000s Makeup, According to a Beauty Director I Trust

Nothing hurts my ego more than when I ask my team if they've heard a song from the late '90s or early 2000s and get nothing but furrowed brows and glassy eyes staring back at me in silence. It's brutal, and it's happened more than once. I know I'm not old in the grand scheme of things, but it's hard not to feel like an elderly person when I'm among my Gen Z team. The thing is I love getting older, and I can't fathom what it would have been like to grow up without my favorite pop stars. At least my fellow millennial/beauty director extraordinaire Erin Jahns can relate.Unless you lived through the girl- and boy-band boom, you can't fully understand the chokehold these stars still have on us. But beauty brand SHEGLAM clearly does understand, and its new Vinyl Pop Color Palette ($7.49) is proo...

Every Product Used in Margot Robbie’s Barbie Premiere Makeup

10Jul

By Gloomberg NewsNo Comments

Fashion

Every Product Used in Margot Robbie’s Barbie Premiere Makeup

Photo: Getty Images Unless you haven't been online in the past 24 hours, there's no way you haven't seen pictures from last night's L.A. premiere of Barbie. All the stars walked the red carpet, including Margot Robbie (duh), who wore yet another fashion and beauty look that gave a nod to her titular character. Yes, all her press tour looks have been iconic, but this one might be the ultimate. Wh...

YSL's New Rouge Volupté Neutrals Are a Must-Have for Melanated Skin—Here's Why

30Jun

By Gloomberg NewsNo Comments

Fashion

YSL's New Rouge Volupté Neutrals Are a Must-Have for Melanated Skin—Here's Why

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. Every month, the Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please testers endorse without reservations. To put it simply, stick with us, and buyer's remorse will be a thing of the past.The majority of our Deep Reviews will feature our editors' honest, ultra-hot takes on wider product categories or multiple products within a particular beauty brand, but every s...

OMG—We'll Be Talking About These BET Awards Beauty Looks All Summer Long

26Jun

By Gloomberg NewsNo Comments

Fashion

OMG—We'll Be Talking About These BET Awards Beauty Looks All Summer Long

This year's BET Awards were defined by edgy and unexpected takes on the hottest fashion trends of the summer (mermaidcore and retro-inspired silhouettes are definitely on our minds), bringing on all the glam we love witnessing during award season! We're sharing every beauty look that caught our eye on the red carpet, from summer-ready protective styles to the endless stunning makeup looks that we'll be reposting on our social media pages for months on end. Ready to fall in love with our top beauty moments of the night? Keep scrolling, and don't forget to screenshot for endless inspiration!White shimmery shadow and a neutral lip allow the "Boy's a Liar Pt. 2" rapper's signature bright hair to take center stage.Must-have products: Got2B Glued Blasting Freeze Spray ($8); Dyson Airstrait Hair ...

5 Years After Its Launch, I've Convinced Over 700 People to Buy This $18 Mascara

2Jun

By Gloomberg NewsNo Comments

Fashion

5 Years After Its Launch, I've Convinced Over 700 People to Buy This $18 Mascara

Confession time: As a beauty writer, especially as a beauty writer who works in the digital editorial world, it can feel like you spend hours of your day talking about and reviewing beauty products only to send your inner thoughts off into a big, black abyss. Even though I know it's irrational and many people do, indeed, see the articles I write, it can sometimes feel like no one is actually reading or buying into the products I love and recommend. That is, of course, until I receive a DM from someone freaking out over how good a perfume I waxed poetic about is or I see the weekly and monthly stats for clicks and page views my stories have accrued. But still! One of the cool things about my job is all of the tools I have at my fingertips to help me better understand the types of content an...

Meghann Fahy's Minimal Beauty Routine Is Built on These 6 Iconic Items

16May

By Gloomberg NewsNo Comments

Fashion

Meghann Fahy's Minimal Beauty Routine Is Built on These 6 Iconic Items

If you're anything like us, you waited with bated breath to watch the finale of The White Lotus. You probably also couldn't stop talking about it with friends, colleagues, and even random acquaintances at the hair salon. While there are so many characters to discuss, one of our favorite ones was Daphne, the breezy hotel guest who always looks effortlessly put together under the Sicilian sun. Meghann Fahy, who played Daphne, seems similar to her character in that she has a friendly, approachable way about her and a rather effortless approach to beauty. We caught up with the actress to talk about all things skincare and makeup, including how she prevents allergies from wreaking havoc on her routine, the ins and outs of her decidedly minimalist makeup bag, and the beauty tools and devices sh...