Sunday, January 29

Tag: NBA 2K

Gaming

NBA Star Klay Thompson Calls NBA 2K’s Marketing Guy A ‘Clown’

Photo: Clicks Images (Getty Images)Golden State Warriors guard—and I’ll get this out of the way now, my favourite player currently in the NBA—Klay Thompson was watching ESPN the other day, and did not like what he saw.In a segment on NBA Today, the hosts were interviewing a man who is legally known as Ronnie Singh. Singh, a long-time employee of 2K, used to be known simply as the “digital marketing director” for the NBA 2K series, but as those games have increased in popularity—and further entangled themselves in the worst excesses of influencer and brand culture—he’s now simply “Ronnie 2K”, the public face of the entire franchise. If there’s a statement to be made about the game, he makes it, if there’s an interview to be had, he’s the one on camera. The man has almost one million followe...
Gaming

Star Citizen Site Has Now Raised Over Half A Billion Dollars

Image: Cloud ImperiumStar Citizen, a video game that exists as a Forever Promise, was first revealed to the world back in 2012 via a Kickstarter campaign that raised $2.1 million. In the decade since, through the announcements of spin-offs, modules, in-game economies and countless other features and half-baked ideas, the game seems no closer to an actual release.One thing it has accomplished, though, is make some money. Lots of money. As pointed out earlier today in this Reddit post, the game’s official “funds raised” tracker on its website just ticked over the $500 million mark. At time of posting it stands at $500,089,473 raised, from 4,096,539 backers. Half a billion dollars. For a video game that has been in development for over a decade. Were this five years ago, this is the point whe...
Gaming

Rockstar Parent Company CEO Earns Big Bonus For In-Game Sales

Photo: John Phillips (Getty Images)Microtransactions in games like Grand Theft Auto Online have become big business for video game publishers. And it’s likely this won’t be changing anytime soon. New details spotted in a recent contract extension for Take-Two CEO Strauss Zelnick explain that the CEO will earn a big bonus if more players spend more money buying in-game items, coins, and skins.As reported by Axios, a new contract extension for Zelnick means the 64-year-old CEO will continue running Take-Two until 2029. It also lays out how the executive will benefit greatly if games like GTA Online, NBA 2K, and Borderlands get players to spend extra cash on in-game items, referred to in the contract as “recurrent consumer spending” or RCS items. These items are defined by Take-Two’s contract...