Saturday, December 3

Tag: softball

Gaming

NBA Star Klay Thompson Calls NBA 2K’s Marketing Guy A ‘Clown’

Photo: Clicks Images (Getty Images)Golden State Warriors guard—and I’ll get this out of the way now, my favourite player currently in the NBA—Klay Thompson was watching ESPN the other day, and did not like what he saw.In a segment on NBA Today, the hosts were interviewing a man who is legally known as Ronnie Singh. Singh, a long-time employee of 2K, used to be known simply as the “digital marketing director” for the NBA 2K series, but as those games have increased in popularity—and further entangled themselves in the worst excesses of influencer and brand culture—he’s now simply “Ronnie 2K”, the public face of the entire franchise. If there’s a statement to be made about the game, he makes it, if there’s an interview to be had, he’s the one on camera. The man has almost one million followe...