Thursday, September 29

Tag: Spin Master

Spin Master Announces Global Master Toy Licensing Agreement with Sony Interactive Entertainment’s PlayStation®
Entertainment

Spin Master Announces Global Master Toy Licensing Agreement with Sony Interactive Entertainment’s PlayStation®

The agreement was brokered by Sony Pictures Consumer Products, the division that manages global master toy deals for the PlayStation brand and its PlayStation Studios games in addition to working closely with Sony Interactive Entertainment to execute licensing programs in North America that tie into global PlayStation strategies.  The announcement comes ahead of new entertainment content based on popular PlayStation Studios games including the recently released film based on UNCHARTED and an upcoming TV series based on The Last of Us. "Both SIE's PlayStation and Spin Master share a common goal, to inspire and entertain consumers through the relentless pursuit of innovation," said Chris Beardall, Spin Master's President of Toys and Chief Commercial Officer. "Together we will bring the int...