Saturday, October 1

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Are we too dependent on technology?, Marketing & Advertising News, ET BrandEquity
Science

Are we too dependent on technology?, Marketing & Advertising News, ET BrandEquity

Representative image (Source: iStock)Without a doubt, technology has made life easier, more convenient, safer and enjoyable and the more it has advanced, the greater its impact on society. Technology has acted as the great enabler of the modern age. Cars, planes, Google, smartphones, computers, business software – all make us more efficient.The invention of GPS has revolutionised travel and its mass adoption has made it easy for people to find destinations with ease. Map apps even pinpoint faster routes and the roads to avoid because of accidents or other blockades that slow down traffic. This has revolutionised public transport such as Ola and Uber. Most planes fly on autopilot today and the day is not far when cars would be driven by computers. The UpsideConducting research was a major ...