Saturday, December 3

Tag: The Takeout

Science

How Pizzerias Use Technology to Lure Us In

Photo: Dima Sikorsky (Shutterstock)Love it or hate it, technology undeniably shapes the way we purchase and consume our food, from the apps we use to order it to the robots that deliver it to the machines that assemble and cook it. So it’s no surprise that marketing is a huge component of how a certain food ends up on our plates. Fast casual chains have got to keep up with the times by competing for our attention, and QSR Magazine has lent some insight into which tools restaurant chains use to get us thinking about pizza. Surprise, surprise: Most of the strategies are tech-based.TikTok and pizza, a natural pairYou knew TikTok would enter the conversation, right? When it comes to the social media platform, there’s a multi-pronged approach: Not only does the restaurant build brand awareness ...