November 23, 2022
1 min read
The Vision Council has released findings from its Focused inSights 2022: Digital Habits survey, which highlight recent developments in telehealth and increased technology use in optometry, according to a council press release.
The survey, which asked participants about digital device use, online purchasing habits, social media use and telehealth experience, was conducted in August 2022 and included responses from 3,102 U.S. adults.
“The survey results show that American adults spend a significant amount of time using digital devices, with 80% reporting some symptoms of digital eyestrain,” Alysse Henkel, senior director of market research and analytics at The Vision Council, said in the release. “Nearly all respondents had made an online purchase, with convenience being the driving factor as to why they shop online. Two-thirds of American adults have purchased something online in the past week. And when it comes to shopping online for eye wear, more than half of consumers have purchased eye wear online at least once. Furthermore, online eye wear shoppers are satisfied with their purchase, with 90% saying they would buy eye wear online again.”
Other key findings were that one-third of users booked eye appointments online, and most were pleased with the experience. In addition, although 31% of respondents were familiar with telehealth services, only 12% used them for eye care. Among those who have not used telehealth services, half of respondents were interested in the service in the future.
The survey also found that social media is crucial in consumer research on eye products, with 40% of consumers using various platforms to research information related to eye wear, and 36% using social media to research eye care providers.